Another online advertising network has been launched in Malaysia — Nufflets, a contextual advertising network targeted to Asia market that offers Cost-Per-Click text based advertising.
“Nufflets” is like a kind of combination of the others two advertising company in Malaysia, Nuffnang and Advertlets. Based on Cost-Per-Click(CPC) basis, you only get paid if ypu ads get a click. As what they state, Nufflets applies a 50% revenue share and your share will be increased based on your website performance.
You also can use AdSense and Nufflets on the same web page, as long as the Nufflets ad format is significantly different from AdSense ads. They use USD currency to received and make payments. They were only a minimum $ 50 to reach to make you eligible to get a cheque.
Also they state that they want to be “Asia’s Online Advertising Network”, only 6 Asia’s country currently be accepted which they were Malaysia, SIngapore,Japan, Australia, Thailand and China. The requirement to be their publisher was you blog must be able to generate 3000 pageviews per month and not using free blog domain like blogspot.com, wordpress.com or etc.
Okay, the honest part from me, I wonder why they choose Nufflets that combining Nuffnang and Advertlets rather that be creative to pick another name. Could be more creative to differentiate their brand though.
Excluding the websites without own domain name also it’s a high paying risk to overcome since mostly in Asia’s, they were to many popular and most traffic blog’s are from free blog services and currently, Asia’s community in free blog services are to good to be excluded. But, the 3000 pageviews per month is acceptable as 100 pageview per day would not be a critical factor to reach by the publisher.
It’s important to achieve enough advertisers for Nufflets to be one of the succesful or thet, they will running out of cash and go into the deadpool. My suggest firstly, to the Nufflets team or who ever that already intend to do like them, it’s a high paying risk.
IMHO, Nufflets should capture basic thung first. The idea was, to grab a high profile publishers in their network first. Or in a simple phrase, is to make a good network under them like Weblogs Inc, Happy People Media, that could encourage advertisers to serve their ads with them, rather than buying a script and get it done.It’s a hard way to do so.
But, it’s not impossible to make through this if their already pasionnate to what they want to do. It’s important to team up with already famous bloggers or publishers and also had a hefty budget for their advertisement. From what they had done now, I would not say anything and I’m targeting 6 months from now to make a prediction about them rather towards their success of failures.