Category Archives: Review

Review of Whatever

Yahoo Will Be Overtake?

 yahooIt’s a hard desicion to loose some of your best employees for the stock-market stake that’s not in the proper heading.And far from the frustated shareholders, Jerry Yang doesn’t had any choice unless to eliminate about 10 or 20 percent of their 14000 Yahoo employees to save some large amount for the company.

Here is the issue with Yahoo: the founders Yang & Filo are nice guys. But they never *really* ran Yahoo. They created the original site alright, but today’s Yahoo resembles *that* original directory (remember that word?) about as much as a Boeing 747 resembles the Wright brothers plane. By comparison, what Brin and Page created is still at the heart of Google. It was really Tim Koogle & Jeff Mallet(remember them?) who assembled – that is the correct word – what is today Yahoo.The founders did not make the big decisions for the most part – Filo ran the nuts-and-bolts data center stuff, stuff like using BSD, run it on as little hardware as possible etc. for which I give him credit – but strategy and vision was all Koogle and Mallet, during the crucial late 90’s when Yahoo became Yahoo.

Understanding that history is crucial to understand Yahoo’s cultural DNA. I respectfully submit that neither founder has the breadth and depth to take on the challenge of turning Yahoo around. Sue Decker is Meg Whitman 2.0 – enough said.

Yang, who is in the hot seat now, is a smart guy, but at a very fundamental level, he doesn’t *know* who is *really* good and who is not at Yahoo, even among the executive ranks, leave alone in the crucial middle management. As an example, Jeff Bezos knows that to this day in Amazon.

I cannot emphasize how crucial that kind of knowledge is. Lacking that knowledge, you simply don’t know who to trust your key initiatives with. So what do you do? Simply play it safe, run everything by a committee, let Sue set up “metrics” and “process”, and trust that she knows what she is doing (the Meg Whitman types are impressive on the surface compared to the Bezos types, but compare EBAY vs AMZN over a 10 year period to know how that turns out).

The occasional (very occasional, I must add) cool stuff that comes out of Yahoo happens because there are still passionate Yahoos out there, but they are leaving at a rapid rate.

I am very pessimistic that any of this is going to change. I would love to have a Jeff Bezos in charge of Yahoo, but I guess he is happily married to Amazon.

Leave a comment

Filed under Company, Opinions, Review

Gokita Should Be Nobita Instead!

Nufflets re-branded to Gokita.What a lame name it is.I had to blink my eyes twice to assure that the brand was true.And definitely it’s true.

The reason of change is to give the 4th advertising local company network an original and unique identity, avoiding being related directly or indirectly with their rivals, Advertlets, Nuffnang and GrabMyAds.

But IMHO, they should think a better name for it first before they launched it.Otherwise, he can name it whatever he want but Nabil, if you want to re-brand after this, you should consider my suggestion..Nobita.And seriously, you must all out man.Do more and more advertising, recruit web developer, programmer, designer soon to make over the whole site to look more better.

And of course, switch to your own ad script.That will be better. Otherwise, your development for the adscript can be sold to others if you had built one.I’m sorry Nabil, should be more impressive.

Leave a comment

Filed under Company, Make Money Online, Opinions, Review

Nufflets.com – Asia’s Contextual Online Advertising Network

nufflets logoAnother online advertising network has been launched in Malaysia — Nufflets, a contextual advertising network targeted to Asia market that offers Cost-Per-Click text based advertising.

“Nufflets” is like a kind of combination of the others two advertising company in Malaysia, Nuffnang and Advertlets. Based on Cost-Per-Click(CPC) basis, you only get paid if ypu ads get a click. As what they state, Nufflets applies a 50% revenue share and your share will be increased based on your website performance.

You also can use AdSense and Nufflets on the same web page, as long as the Nufflets ad format is significantly different from AdSense ads. They use USD currency to received and make payments. They were only a minimum $ 50 to reach to make you eligible to get a cheque.

Also they state that they want to be “Asia’s Online Advertising Network”, only 6 Asia’s country currently be accepted which they were Malaysia, SIngapore,Japan, Australia, Thailand and China. The requirement to be their publisher was you blog must be able to generate 3000 pageviews per month and not using free blog domain like blogspot.com, wordpress.com or etc. 

Okay, the honest part from me, I wonder why they choose Nufflets that combining Nuffnang and Advertlets rather that be creative to pick another name. Could be more creative to differentiate their brand though.

Excluding the websites without own domain name also it’s a high paying risk to overcome since mostly in Asia’s, they were to many popular and most traffic blog’s are from free blog services and currently, Asia’s community in free blog services are to good to be excluded. But, the 3000 pageviews per month is acceptable as 100 pageview per day would not be a critical factor to reach by the publisher.

It’s important to achieve enough advertisers for Nufflets to be one of the succesful or thet, they will running out of cash and go into the deadpool. My suggest firstly, to the Nufflets team or who ever that already intend to do like them, it’s a high paying risk.

IMHO, Nufflets should capture basic thung first. The idea was, to grab a high profile publishers in their network first. Or in a simple phrase, is to make a good network under them like Weblogs Inc, Happy People Media, that could encourage advertisers to serve their ads with them, rather than buying a script and get it done.It’s a hard way to do so.

But, it’s not impossible to make through this if their already pasionnate to what they want to do. It’s important to team up with already famous bloggers or publishers and also had a hefty budget for their advertisement. From what they had done now, I would not say anything and I’m targeting 6 months from now to make a prediction about them rather towards their success of failures.

3 Comments

Filed under Company, Make Money Online, Review