Nufflets re-branded to Gokita.What a lame name it is.I had to blink my eyes twice to assure that the brand was true.And definitely it’s true.
The reason of change is to give the 4th advertising local company network an original and unique identity, avoiding being related directly or indirectly with their rivals, Advertlets, Nuffnang and GrabMyAds.
But IMHO, they should think a better name for it first before they launched it.Otherwise, he can name it whatever he want but Nabil, if you want to re-brand after this, you should consider my suggestion..Nobita.And seriously, you must all out man.Do more and more advertising, recruit web developer, programmer, designer soon to make over the whole site to look more better.
And of course, switch to your own ad script.That will be better. Otherwise, your development for the adscript can be sold to others if you had built one.I’m sorry Nabil, should be more impressive.
Understanding that history is crucial to understand Yahoo’s cultural DNA. I respectfully submit that neither founder has the breadth and depth to take on the challenge of turning Yahoo around. Sue Decker is Meg Whitman 2.0 – enough said.
Yang, who is in the hot seat now, is a smart guy, but at a very fundamental level, he doesn’t *know* who is *really* good and who is not at Yahoo, even among the executive ranks, leave alone in the crucial middle management. As an example, Jeff Bezos knows that to this day in Amazon.
I cannot emphasize how crucial that kind of knowledge is. Lacking that knowledge, you simply don’t know who to trust your key initiatives with. So what do you do? Simply play it safe, run everything by a committee, let Sue set up “metrics” and “process”, and trust that she knows what she is doing (the Meg Whitman types are impressive on the surface compared to the Bezos types, but compare EBAY vs AMZN over a 10 year period to know how that turns out).
The occasional (very occasional, I must add) cool stuff that comes out of Yahoo happens because there are still passionate Yahoos out there, but they are leaving at a rapid rate.
I am very pessimistic that any of this is going to change. I would love to have a Jeff Bezos in charge of Yahoo, but I guess he is happily married to Amazon.